A news alert is a real-time media statement about a current or developing story. It is disseminated through various channels including TV, radio and web to capture attention from a wide audience. News alerts often include essential information about the five W’s – who, what, where, when and why to help audiences grasp a situation quickly.
Mastering how to craft effective news alerts is an indispensable skill for PR professionals. By the end of this article, you’ll possess 13 invaluable tips that will elevate your alerts to the next level.
Typically crafted by lawyers and edited, formatted and distributed by marketing teams, client alerts play a critical role in law firm marketing. They communicate important legal changes to clients in a timely manner, helping to establish firms as trusted business advisers.
When drafted well, a media advisory can be a powerful tool that helps build relationships with local reporters and media outlets. The key is to clearly communicate the who, what, when, where and why of an event to entice journalists to cover it.
If your event is happening in a city or region that has a strong connection to a reporter, focus on this aspect of the story and highlight how it will benefit their readers. Also, be sure to provide contact information for someone at the company or organization who reporters can interview and find more information if needed.
Media alerts are one-page announcements about an upcoming event that are specifically intended for journalists (not the public). They’re similar to press releases, but have the added purpose of convincing reporters that your event is a legitimate news story worth coverage.
