A news outlet is a place where conversations happen, stories land, and people get informed. The right media coverage doesn’t just build awareness; it validates what matters to people and creates the right context for their thoughts and actions. That’s why smart PR still puts a big bet on earned media coverage.
New York Times
The Times has carved out a huge niche for itself as the place to go to learn about politics, economics, science, culture, and more in ways that feel smart and deep but without getting boring. Their hefty digital presence also makes them a one-stop shop for all kinds of extras like games (Wordle, NYT Cooking), products reviews, and even sports scores. They’re read by more than 27 million people a month and have won countless awards.
Blaze Media
TheBlaze is a news outlet for conservatives that focuses on what matters to them and doesn’t shy away from strong opinions. Their stories can be provocative and they’re not trying to appeal to everyone, which is exactly what their audience wants.
BBC News
The BBC isn’t a traditional news organization in the sense that it’s funded by the public and doesn’t run ads, but its reporting feels global and balanced. It covers everything from breaking news to climate, health, tech, and politics and has reporters stationed around the world. Their content is available on TV, radio, TikTok, and online and their opinion sections stir up debate.